Woolworths is delighted to announce the trial launch of its new on-demand, same-day delivery service, Woolies Dash. This latest service will give customers access to fast delivery of Woolworths quality groceries, including a wide range of fresh produce, pantry staples and household essentials directly off our shelves, to our customers’ doors. The launch of Woolies Dash comes on the heels of the successful introduction of its curbside Click & Collect, which launched in 75 stores this year.
Woolies Dash will see Woolworths become the first and only retailer in South Africa to pioneer and offer store-to-door cold chain within an on-demand service of this kind, ensuring Woolies quality and freshness is never compromised. This also sets a new benchmark for cold-chain, which includes the latest world class refrigeration technology in a lightweight carrier.
“We have seen a marked growth of our online sales in the past 12 months. Woolies Dash complements our already expansive online service, from our scheduled delivery service with broad regional footprint, to our drive-through click and collect service, and now our same-day service with Woolies Dash,” says Liz Hillock, Woolworths Head of Online and Mobile.
Woolworths offers one of the widest e-commerce services in the country, stocking the full range of fashion, beauty, homeware and groceries online along with its financial services offering. Few global retailers offer such an expansive mix. The business has scaled extensively during COVID-19, albeit facing some challenges with the increased demand for online food delivery.
“We are a business with quality and freshness at our core. Our capacity and planning during lockdown therefore also needed to include the manufacture of our high-tech cold chain ‘cooler boxes’ as part of the process, which adds a little more complexity,” adds Hillock.
Woolies Dash will open the trial service in 18 stores in Johannesburg, Cape Town and Durban. Hillock highlights that; “The trail will give our loyal customers the opportunity to try the service and give us feedback, while we perfect the offering. Our customers are keen to get access to the service sooner rather than later, so we’re bringing them on the journey with us. We’re offering free delivery as part of the trial, as a thank-you for helping us enhance the service.”
Woolies Dash will be available as a separate App to start with, which aligns to the broader shift to mobile that Woolworths has experienced over the years. Over 75% of Woolworths shoppers already
access our regular ecommerce channels via mobile phone, either on our responsive mobile friendly website or via the main Woolworths App. The Woolworths App hosts over 1.1 million customers, with high daily usage within online shopping, loyalty and Woolworths Financial Services.
To trial the service, download the Woolies Dash app from the iOS or Android store. Woolies Dash will be available to customers situated within 5km of the following stores during the trial;

  • Western Cape: V&A Waterfront, Canal Walk, Cavendish, Gardens, Cape Gate, Blue Route, Tygervalley
  • Gauteng: Cresta, Clearwater Mall, Norwood Mall, Menlyn, Dainfern Square, The Grove, Lynnwood Road, Benmore Gardens, The Glen
  • Kwa-Zulu Natal: Musgrave, La Lucia