Winter can take its toll on skin, but with Woolworths annual Winter Beauty Festival, making sure you’re prepared has never been easier or more rewarding. Taking place from 22 April to 10 May, the Woolworths Winter Beauty Festival promises to delight customers with up-to-the-minute colours, delicious fragrances, free skin consultations and makeovers, plus a wide array of gifts-with-purchase and fabulous special offers. What’s more, customers who spend R650 or more on any beauty products during the festival will also have the opportunity to take home a glamorous handbag, compliments of Woolworths. It’s the perfect occasion to try out the latest new products and colours from South Africa’s favourite beauty brands as well as leading international brands, like Smashbox, Make Believe, Benefit, Bloom, Black Up and Sisley, to mention just a few, which are exclusive to Woolworths. The Festival will also see the launch of Woolworths new winter colour range, ‘Midnight Glamour’, a sophisticated palette of smoky greys, purples and teals all with the season’s latest shimmer finish. There will also be plenty of special offers on Woolworths own exciting range of cosmetics and toiletries, which are formulated according to Woolworths ‘Good Beauty’ principles and endorsed by Beauty Without Cruelty. “We’ve gone all out to offer our customers the very best in beauty, as well as not-to-be-missed special offers so they can take home not only their favourite products, but great gifts, too,” says Shaheda Sayed, who heads Brand Communications for Beauty at Woolworths. “It’s also the perfect opportunity to treat yourself to a free skin consultation, mini-facial or makeover by your favourite brand – all in the privacy of our in-store treatment rooms.” “We’re also excited to be introducing two new hair care ranges: Philip Kingsley, a specialist trichology range designed to help treat problem hair; and SERI, a well-known international salon hair care brand,” she adds. The Woolworths Beauty Festival will take place at Woolworths Canal Walk, Cavendish Square, Centurion, Cresta, Eastgate, Gateway, Menlyn, Sandton, Tygervalley and V&A Waterfront as well as at the brand-new Woolworths Melrose Arch, and other selected stores countrywide. ENDS. NOTES FOR THE EDITOR -The Good Beauty Journey: Woolworths refer to many of its initiatives as ‘journeys’ because they consider them ongoing quests to provide customers with innovative products and services that make a real difference in their lives. Like their Good Food Journey, the Good Beauty Journey is all about offering customers good choices by creating an alternative range of proven effective beauty products that are made with more natural ingredients, that are not tested on animals, are considered safer and that are better for the environment. In addition, by eliminating outer packaging wherever possible and ensuring that what remains is recyclable, Woolworths has also reduced the impact its products have on our natural resources and on the environment. -The entire range has been developed based on a series of what Woolworths refer to as their ‘Good Beauty’ principles, which include: -Using natural ingredients wherever possible -Using no harsh chemicals or petrochemicals (such as mineral oils) -Thorough testing both in development stages, i.e. user trials, preservative efficacy, stability tests, toxicological assessments, SPF validation and skin sensitivity where applicable, raw material tests on Material Safety Data Sheets assessed, as well as after manufacture, i.e. microbiological tests, performance tests by Woolworths to ensure compliance with agreed standards. In addition, Woolworths factories are audited separately against both Ethical and Hygiene Standards and Criteria. -Conformance to Animal Testing Policy -Ensuring that every product is as safe as it is effective and as kind to the environment as it is to skin. -Offering exceptional value for money. -All Woolworths own private label toiletries and cosmetics are endorsed by Beauty Without Cruelty.