With the re-launch of its private label skincare range in exciting new packaging, Woolworths now makes it easier than ever for you to find a range of top quality, dermatologically tested, affordable products formulated to suit your skin type. Says Joanne Wilson, who heads up beauty at Woolworths, “We launched our private label skincare range in 2006; at that time, our product ranges were based on offering ‘beauty solutions’. Recent customer research has shown that our customers would prefer a ‘skin type’ focus, so we went back to the drawing board and re-looked our entire skincare range with this in mind. We’ve also redesigned the packaging using different colours to differentiate the ranges, which makes finding the right products for your skin type simpler and faster. We’ve also made sure that our products are as affordable as they are easy to use.” Formulated according to Woolworths ‘Good Beauty” principles, Woolworths private label skincare products contain superior, scientifically advanced and botanical ingredients. Every ingredient has been carefully selected for its beneficial properties and has been thoroughly researched to ensure it contains no potentially damaging ingredients. Furthermore, every product has been dermatologically tested to ensure it is as gentle as it is effective. Like all Woolworths own-label beauty products, all Woolworths skincare products are endorsed by Beauty Without Cruelty. Innovation is, of course, a watchword at Woolworths, so each of the ranges has been specifically formulated with advanced ingredients: more2/… Page2 • The Oily Skin range contains Gynactyl™, a patented combination of active ingredients and promoters to balance excess oil, remove impurities and control shine without drying out your skin. • The Sensitive Skin range is formulated with special ingredients that help calm and condition skin and contains Alpha Bisabolol to guard against irritants and environmental aggressors. • The Normal to Dry range is formulated with hyaluronic acid to moisturise and rejuvenate the skin. • The Anti-ageing range is formulated with Reviviscence®, which protects skin against harsh climatic conditions and provides long-lasting hydration. • The Time-defying range contains Rice Bran Oil, an antioxidant that soothes, repairs and nourishes your skin. In addition, there is also a comprehensive line-up of masks to treat specific skin conditions. Woolworths private label skincare ranges are available at most Woolworths stores countrywide.