Woolworths was named Responsible Retailer of the Year for 2010 at the World Retail Awards. This was announced at the World Retail Congress yesterday in Berlin, Germany. The award is confirmation that Woolworths is on the right track in doing business in a truly sustainable manner especially in transformation, energy saving, Farming for the future and conserving water. “The Good business journey is now beginning to be a pervasive part of how we do business, how we grow value for our stakeholders – customers, shareholders, staff and suppliers and the broader community. Our brand is based on a set of deep values. This award reflects them all, but in particular the value of sustainability” said Simon Susman, Woolworths CEO. The entries were reviewed at the World Retail Congress by a peer panel of some the world’s most respected retailers and industry experts. Woolworths competed against 5 other retailers. The other finalists were: • Kingfisher (World's leading home improvement retailer), • Cargills Food City (Rated the 4th most valuable brand in Sri Lanka), • O'Boticario (World's largest perfumery and cosmetics franchise), • New Look (European beauty and fashion company), and • Teknosa (A computer company in Turkey). Ends For more on the Good business journey, please visit woolworthsholdings.co.za Editors note: Woolies recognized for service Woolworths Clothing offers the most preferred service levels locally. This is according the results of the 2010 Ask Afrika Orange Index, an independent service excellence study covering 99 companies in 17 industries and canvassing the opinions of 9000 South Africans. Woolworths Clothing was placed first for service overall. Woolies clothing took first place for service in the Retail Clothing sub-category, while Woolworths Food took first place in the Retail Food sub-category.