In line with a move towards offering their fashion-loving customers access to exciting fashion year-round, Woolworths is collaborating with one of the hottest models on the globe, Joan Smalls, to re-launch their sophisticated Studio.W urban fashion collection for Winter 2014.

Ranked by Models.com as the #1 model in the world, Joan's feline features have seen her model for fashion houses like Gucci, Chanel, Fendi, Givenchy, Roberto Cavalli and many more.

She also recently starred in Beyonce's racy ‘Yonce’ video with other models of the moment, Jourdan Dunn and Chanel Iman.  In January 2014 she appeared on the cover of American ELLE, in an issue dubbed 'The Return of the Supermodel: It's Joan Smalls', cementing her status as the model to watch.

The 25-year-old, who hails from Puerto Rico, has also walked for Victoria's Secret as an Angel alongside local beauty and longtime friend, Candice Swanepoel, who was the face of the recent Woolworths RE: Summer- and Christmas campaigns in 2013.

This hot new fashion collaboration sees Woolworths aligning themselves yet again with famous fashion faces from around the world.

Known for her elegant look and edgy style, Joan is a perfect fit for the fashion-forward mood of the Studio.W Winter 14 Collection.  A self-made success, Joan is also a role model for confident, stylish women all over the world.