Woolworths has launched its first two standalone stores for its youthful, high fashion in-house lingerie brand, JT One.

The first two stores have opened in La Lucia Mall and Musgrave mall in Kwazulu Natal.

Cecile Froehling, head of lingerie for Woolworths says, “JTOne is a well-loved and supported brand among young South African women, who love the bright, fashionable lingerie and sleepwear the brand offers. The new JTOne boutiques will offer shoppers the full JTOne experience, with an even wider selection of the products they love.”

This season’s lines feature summer 2014’s hottest street style trends. Playful, versatile tribal prints feature on leggings and lingerie, which can combined with fine knit tees and bright bras for a laid back look. Affordable 3-for-2 deals and a wide variety of knickers and bras allow women on any budget to mix and match their look to be bright, sporty or girly. JTOne will also be launching a range of slip slops in the spirit of loungewear with a surf influence.

Women with a flair for fashion know that self-expression needn’t be confined to their outerwear. The new JTOne boutiques give the opportunity for them to play with a variety of looks in a fun, exciting new store.