WOOLWORTHS IS THE CREAM OF THE CROP AT THE 2016 SA NATIONAL DAIRY CHAMPIONSHIPS

WOOLWORTHS IS THE CREAM OF THE CROP AT THE 2016 SA NATIONAL DAIRY CHAMPIONSHIPS

April 2016

Offering a wide range of top quality dairy products, Woolworths’ selection process is carefully considered, with many of the products exclusive to stores. These efforts have been recognised with no less than 65 awards, including 10 Agri-Expo Qualité Awards at the 2016 South African Dairy Championships, which were announced at a gala dinner in Cape Town on Wednesday 27th April.

Following great success in last year, 2016 saw Woolworths take home 36 first prize awards out of a total of 97 product categories. Of the 23 Qualité Awards given, Woolworths dairy products received 10 of these, nine of which for products exclusive to Woolworths stores.

From the over 800 dairy products that are entered from across the country annually, only a very limited number receive the prestigious Qualité Award—a mark that denotes excellence in the dairy industry, and the only symbol of exceptional quality for dairy in South Africa. A Qualité emblem is only awarded if a specific minimum number of points have been achieved on the international scorecard and the product with the highest score overall is awarded the Dairy Product of the Year.

Taking up more than half of the entries in the Championships, the cheese category is annually the most dominant in the SA Dairy Championships. Of the honours awarded in 2016 for cheese and butter, 24 first prizes were presented to Woolworths, which included eight Qualité Awards. Offering over 130 different varieties of cheese, with more than 70 of these products having accolades, it’s no surprise that Woolworths is known as the home of award-winning cheese.

“We take great pride in stocking the most innovative and delicious dairy products possible,” explains Woolworths MD of Foods, Spencer Sonn. “Developed in collaboration with top local suppliers, and our in-house experts, many of these products are exclusive to Woolworths, and we are delighted to be recognised for our efforts,” he says.

ENDS

Editor’s notes:

There were 895 dairy products entered by 85 producers country-wide.

72 judges evaluated the products for the 2016 Dairy Championships.

Woolworths Results:

*Nine of these 10 Qualité Awards are for products exclusive to Woolworths.

Issued for Woolworths by    

Raphaella Frame-Tolmie

PR Manager: Foods, Special Occasions and Homeware

021 407 3643

RaphaellaFrame@woolworths.co.za

www.woolworths.co.za