Whether you’re preparing to welcome a little one into your life or they have already made their arrival, you know that you want to give them the world. After all, those first few months are precious, and you’d like to make the most of every moment. So when it comes to dressing your baby, peace of mind is the most important thing: it’s about what makes them feel good, lets them move freely, and keeps their well-being and safety a top priority. Wooliesbabes puts your child first in every way and for every occasion, from their first arrival at home to their very first steps.

 

“Wooliesbabes has always been known for great quality,” says Shaheda Sayed, Head of Woolworths Brand Communications. “We’ve expanded our baby range with curated third-party brands and introduced travel and feeding accessories.” With everything you need, from the basic essentials, to accessories and outerwear, Sayed says that Woolworths is the destination of choice for parents.

 

You can also rest assured knowing that Wooliesbabes has taken every detail into consideration so that you have the freedom to enjoy every moment with your little one. Woolworths has sourced the best, most sustainable materials and designed every element to be entirely safe. “Our cottons are BCI responsibly sourced cottons,” says Sayed, “we use the softest fabrics to be gentle on the skin. We never use hazardous chemicals and we are 100% transparent about the factories we use.”

 

As a parent, you have enough on your mind, and you don’t have to sweat the details when you have Wooliesbabes on your side. From anti-slip soles on shoes to zip guards and built-in UV protection, everything has been closely considered. And with every garment undergoing rigorous testing, including metal detection, your baby is free and safe to explore the world by your side.

 

Discover the line of garments and accessories from Wooliesbabes, the ultimate shopping destination for parents. Essentials range from R50 to R3 799, so there’s something for every pocket as we welcome the colder winter months.