There’s nothing that can truly prepare one for life as a new parent, and it’s easy to feel overwhelmed with so much information and so many products out there. New parents can now breathe a sigh of relief, thanks to the newly launched Ecocert Wooliesbabes organic baby care range; when it comes to keeping babies clean and fresh, Woolies has you covered. Typically, “clean” baby products come with a higher price tag and although parents are willing to pay extra, they don’t have to with the vegan, Wooliesbabes baby care range.

“The delicate Wooliesbabes organic baby care range is one of the few baby ranges to be Ecocert approved,” says Shaheda Sayed, Head of Woolworths Brand Communications. Ecocert is the world’s leading specialist in the certification of sustainable practices. All products marketed with the Ecocert logo have been verified from composition to processing and packaging. It’s available in lightly fragranced and fragrance-free options, so every need and preference are taken care of.”

 

“Our Wooliesbabes range includes everything parents need to take care of their tiny tots, including body wash, moisturiser, barrier cream and bath oil. The range is approved by Beauty without Cruelty, is dermatologically tested, pediatrician-approved and contains a no tears formulation. It is 100% vegan, contains no dyes and sulphates and is formulated with ethically-sourced ingredients,” Sayed concludes.

 

About Woolworths

The first Woolworths store opened its doors to the public in Cape Town in October 1931. It was founded by Max Sonnenberg who captured the public’s imagination with dynamic store policies that set Woolworths apart from its competitors. Offering clothing, food, homeware and beauty, Woolworths not only sets the benchmark for other retailers but continues to be innovative and uncompromising in quality.