Woolworths opened its 50th Foodstop at Engen in Sea Point, Cape Town today in line with its strategy to bring Woolworths quality and convenience to more customers.

The opening at the Sea Point forecourt is the start of an accelerated plan to open 45 additional Woolworths Foostops at Engen forecourts by June 2016. Turnover is expected to grow from about R600 million currently to over R1 billion in 2016.

Commenting on the new Foodstops, Woolworths Group Director: Retail Operations Paula Disberry said, “Woolworths and Engen are complementary, market-leading brands that attract a similar customer who demands quality and convenience. The forecourt model is particularly attractive for Woolworths as, not only can our customers shop for Woolworths food around the clock, but the Engen forecourts allow us to reach new customers.

”By expanding the forecourt model, Woolworths products are made available at new locations, particularly outside the larger urban areas. A new Woolworths Foodstop is planned for Upington in the Northern Cape, for example.

“We’re delighted to be expanding with 45 additional Foodstops by June 2016. The introduction of a Woolworths Foodstop at Engen enhances the customer experience and ensures that Engen remains the destination for both food and fuel,” said Dumisani Bengu, Head of Retail from Engen.

In the Woolworths Foodstops, customers have access to many of the same quality products they would find in the larger Woolworths stores, such as fresh produce, prepared meals, deli products, take-away meals, fruit juices and drinks, as well as bakery items. Customers can also pay using their Woolworths store or credit cards.