With a rising population, the amount of waste produced is also expected to increase, especially in urban centres. Therefore, we have established an approach to address our impacts by reducing packaging and appropriate waste management across our value chain.
In 2018, we committed to zero packaging waste to landfill and that all our packaging would be reusable or recyclable. As part of our Vision 2025+ strategy, we set goals for our private-label products to be reused, repaired, resold or recycled by 2025 and will contain at least one renewed, reused or recycled material input by 2030. We also committed to halving food loss and waste in our operations and across our top 30 suppliers by 2030. These commitments were our way of cementing work that had already started on waste reduction at the beginning of our sustainability journey.
Our customers have always held us accountable for excessive and non-recyclable packaging. Packaging waste is directly linked to its recyclability. However, even when it is recyclable, the areas where we operate have poor recycling infrastructure. Single-use plastic packaging remains the worst offender, as less than 10% is recycled globally. It also continues to be one of the biggest customer concerns.
Our strategy considers our customers’ concerns, as they are the end-users of our products. Therefore, engaging them in managing waste from our products has become one of the biggest focus areas of our waste management strategy. We want to design for reuse and recyclability and aim to play a part by raising awareness of how excessive waste, whether directly or indirectly, should be managed across our value chain.
Our packaging strategy consists of the following pillars:
Embedding sustainable principles in how we approach packaging and product design plays a significant role in minimising the environmental impact of our products. Working closely with key stakeholders in our value chain (including product technologists, operations managers, and suppliers), we strive to improve our choice of materials and substrate types used on our products by:
We also work closely with our suppliers to ensure these filter through our entire value chain. Where solutions are complex and hard to implement, we focus on industry collaboration with key stakeholders who share our vision. This has helped us build critical mass within the industry and bring overall systemic change.
We continue positioning the Company as a responsible retailer through constant customer engagement. Taking our customers on this journey is key to meeting our commitments. We continue to communicate using various platforms to shift customer perception regarding how we manage waste and packaging.
We want to find ways to create products that can be reused or repurposed and avoid sending them to landfills. We have also started exploring ways to design products with circularity in mind.
More information on the focus area and our performance thereon can be found in our annual Good Business Journey Report